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It’s our 8 year anniversary

Yesterday, January 13 was a special day.  It was a good sunday. It was quiet, relaxing, and kinda gloomy, but perfect. It was the perfect time to reflect on the last eight year. You see eight years ago on this day, 12 oz Studios opened its doors. So I spent the day sketching what will become a new T-shirt to commemorate the 8 year anniversary and drinking a Bacardi 8 years aged rum on the rocks… It was a good day.


sketch jan 13Looking back at the days before we opened, all I can think of all the people that helped make it happen.  The shenanigans that went down almost daily. The damn shlamp we couldn’t get rid of (it was a lamp that was attached to a shelve, 70’s style all the way).  How after we got our approval from the board of health, we got our licenses and try to celebrate by going to NYC and never making it cuz the car was acting up on the way there and driving very slow back home. Soon after opening. the shop became everyones hang out. The silly shit we did on our off time. The nights drinking all over Philly. We have seen so many of our customers grow up from crazy kids, to responsible adults with kids or just grow as people.  It’s amazing.  I reminisced a lot yesterday.

In 8 years lots has changed.  Back then 12 oz was one of the first custom only tattoo shops in our area. With very little flash and the walls were covered by paintings and art created by  people who work there, we were trying to show everyone that tattooing was an art form.  We wanted to make all those people that didn’t like tattoos question their opinion by creating amazing art on skin. Our principle of good work and our reputation is more important than money was the key. It was about the quality. We want to be that shop that will be here forever. Our tattoos are an extension of ourselves.  It all started with just two artist,  Alex and Meghan. Now we have an amazing crew with the same principles that is 12 oz. What we started 8 years ago now seems the norm now. But back then it seemed that 12 oz was the first Tattoo art gallery that holding art shows, specializing in one of kind tattoos, quality of quantity and trying to do something different. Today this still is true.

I could list here everyone I have to thank, but in 8 years, millions of people we’ve met, countless drinks, haha. I will inevitably forget someone. Those who have been part of the 12 oz history know how important they are. Our hard working artist, passed and present, that inspired the growth artistically. Our friends that still come to the shop to hang out, knowing that we are at work and are not normal. The rest of the staff that make sure the business end runs right and our customers are comfortable.  And of course, our customers that let us create and keep coming back for more. Thank you all.


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12 oz. Studios Custom Tattoos and Body Piercing

J. Isobel Delisle Photography

12 oz. Studios defines the word “lifestyle”.  As a unit and as individuals we wake up everyday to create. We are a multi-project lifestyle brand that houses a tattoo and body piercing shop, a clothing line, an art gallery and Love Thy Neighbor Magazine.

Founded by Alex Feliciano in 2005, 12 oz. Studios opened its doors as a custom tattoo and body piercing shop set in an art gallery space. It’s what we call a retail art studio, bringing the best in tattoos, body piercing, and original artwork to the South Jersey/ Philadelphia area. Our shop and all of our employees are registered with the Camden County Board of Health and we uphold the highest standards of sterilization along with tattoo and piercing techniques. We will continue to grow as individuals and as a shop and will do all that we can to educate our customers and all others willing to learn about our industry and how serious we are about bringing the best to our profession. Still to this day we wake up to create.
We are first and foremost ARTISTS.  We have chosen to showcase our artwork not only through drawings, paintings, and sculptures, but also on the human body.  We are a custom shop and a very creative and diverse group of individual artists that want to give something unique to each of our customers. When you walk into 12 oz. Studios the first thing you may notice is all the artwork on the walls.  We are not a flash shop but we do have a small display of flash to be used for inspiration, and most of the flash in the rack is our own artwork. You can get a better understanding of our shop and our artist by reading the individual bios on our website.
12 oz Studios’ Apparel- Crown and Aroows
12 oz. Studios Apparel debuted as advertising t-shirts for the tattoo shop. Most selling out immediately. As soon as one design would sell out, a new design was introduced. Due to the high demand and limited prints, we had to start a call list to let customers know as soon as the new designs were delivered.
Crown and Arrows‘ Artistic Directors Alex Feliciano and Jose Bolorin grew up across the bridge from Philadelphia in Camden, NJ during the late 80’s and 90‘s, where they started airbrushing “streetwear”. In 2001 Alex started his first line of t-shirts called “K.I.N.G.” which comprised of designs based on the 4 elements of hip-hop (graffiti, b-boying/breakdancing, DJ-ing, and MC-ing). Having only regional success that pre-dates the current surge of internet marketing, “K.I.N.G.” faded out.
Their new designs for Crown and Arrows are inspired by their urban lifestyle surrounded by graffiti, skateboarding, biking, hip-hop, punk, car culture and everyday life as tattoo artists. The line includes graphic  t-shirts, hoodies, sweat shirts, headwear and accessories. Just like in the beginning, the line will be sold in limited quantities and will be designed by our in-house artists, as well as collaborations with our friends and artists in our industry that also wakes up to create.


12oz Studios Stores
12 oz. Studios Brooklawn
Custom Tattoos and Body Piercing
116 new Broadway
Brooklawn, NJ 08031
Monday-Thursday:   2pm-9pm
Friday-Saturday:      12pm-9pm
Sunday:                    12pm-6pm
12 oz. Studios Deptford  
Clothing, Custom Tattoos, and Body Piercing
Timber Creek Plaza
1135 Hurffville Rd. unit #6
Deptford, NJ 08096
Monday-Saturday:    12pm-9pm
Sunday:                     12pm-6pm